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WEBINAR RECORDING – “Why Brands Want to be Like People and People Want to be Like Brands…& Why the CFO should care” with Andrew Baxter

Monday, 31st August - Friday, 2nd October


During tough economic times, spend on marketing and brand often comes under pressure.  After all, the nature of an intangible asset is that it can’t be seen or easily measured.  But is that the right move?

Listen to Andrew Baxter at our most recent FEI webinar explain why branding is so important and the four key pillars that make a brand successful.

We hope you enjoy this recording as much as we did on the day.

This recording is free for FEI members and non-members who purchased tickets for the webinar. Please click the link HERE and we will email you the link for the recording as well as texting you a password to the recorded webinar.

This recording is available until 2 October 2020.

With their learning orientation, FEI events typically meet the requirements for CPD for professional bodies. This event would be regarded as 1 hour of CPD.


Monday, 31st August
Friday, 2nd October

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